If you want to persuade job seekers that your business is a great place to work, your blog is a brilliant tool to share your company culture.
Due to the devastating impact of the Covid-19 pandemic on many sectors, there are more people than usual on the job hunt in the UK right now. In addition to redundancies, the coronavirus crisis has prompted many to re-evaluate what they want from their careers, working practices and work/life balance.
However, this doesn’t mean that employers necessarily have the upper hand when it comes to filling job vacancies. Yes, there are a lot of people out there in need of work, but your business also has a need: to hire the very best person for the job.
That’s why it’s so important to remember that, just as candidates need to impress you, you also need to convince candidates that they should trust your business with their next career step.
Share the love to find your dream employee
Imagine, if you will, that you’re browsing through a dating app. (Don’t panic, in this brief thought exercise, you’re not married and therefore not in trouble.)
A photo of an attractive person pops onto the screen. Beneath the picture, there is a short sub-heading listing their age, location and relationship hopes. These details match what you’re searching for – yippee! You click on their profile to learn more. This could be the start of a beautiful friendship…
However, you’re then confronted by a long list of all the attributes this person is seeking in a romantic partner. There is an exhaustive rundown of all the relationship responsibilities any prospective suitor will be expected to take on, along with the many skills, personality traits and material assets they must have, in order to make this person happy. Possibly in one long paragraph with no punctuation.
At the end, if you’re lucky, the profile may include a brief statement about how many dates per week you can expect and how much they’re willing to chip in for the fish supper.
This person has outlined everything they want from you, but absolutely nothing about what good things you can expect from them. You are none the wiser about whether they’re a nice person, what their strengths are, whether your interests and values align – in short, they have said nothing about why you should want to date them in the first place.
Welcome to a terrible job advert.
Blogging gives an insight into your business culture
Clearly, taking a different approach to job listings and thinking about what might attract good candidates to your business should be a top priority. But it’s one thing to state in an advert that your company is a fabulous place to work; it’s another to show that’s true.
If you’re guilty of neglecting your small business blog, you’re overlooking a brilliant tool for sharing your story with the wider world. Part of that is demonstrating the ways in which you’re a supportive, progressive, dynamic employer that people should want to work for.
Whether it’s the new volunteering scheme you’ve introduced, the training programme that you’ve sponsored or the free cream cakes in the break room (I can dream, can’t I?), all this positive news makes great fodder for your blog.
This isn’t just an outlet to talk about your new products and services. By publishing regular blog posts, photos, updates, team introductions, videos and more, you can share your company’s personality with the world and attract people who are a great match for your culture.
With an active small business blog that showcases an exciting and vibrant company, fantastic job candidates will be beating a path to your door!