Blogging – why should you bother?

As a small business owner, you've probably been encouraged to start writing a regular blog.

You may have been told that a blog is an essential part of your digital strategy and your social media content, with a view to boosting your website's SEO.

But... Is it really worth starting a small business blog?

The answer is – yes! Some of the best small business blogs are fresh, engaging, fun and a real hit with their readers. This tends to lead to increased social media followers, website visitors and sales conversions.

Still not convinced? Here are a few fun facts to whet your appetite for starting (or resurrecting) a blog of your own...

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